ORIGINAL FRENCH ARTICLE: Emploi Coca-Cola lance un grand plan social
by Kevin Boucaud
Translated Friday 30 January 2015, by
The gigantic American manufacturer of non-alcoholic beverages announced on Jan. 8 that it will shed between 1600 and 1800 jobs around the globe.
This is the biggest planned redundancy scheme undertaken by the Atlanta-based corporation since 2000, when it shed over 5,000 jobs following disappointing sales and profits. The corporate spokesman stated: “We’re restructuring our operational model in order to rationalize and simplify our organization, in order to speed up the growth of our world activity.” He pointed out that Coca-Cola was not taking this decision “lightly.”
The corporation had to lower its annual profit growth target to 4% or 5% (as against 6% or 8% previously) and announced in October a 3-billion-dollar-a-year savings plan until 2019, the second in a few months, which the analysts say is insufficient.
There are two reasons for this. The first is that the Americans are drinking less and less carbonated drinks. Sales have been falling for the past ten years and fell another 3% in 2013. The management of the CEO of Coca-Cola, Muhtar Kent, is also being questioned. Nevertheless, with profits of over $1.5 billion each quarter, the corporation is not threatened